Recently, I came across a nice piece of Analytics trickery which is worth sharing with you all.
I was playing with Goals within Google Analytics (GA) and wanted to find a way to use advanced segments with funnels which I have been told you cannot do!
Goals has the benefit of being able to see users that have visited one URL which have arrived specifically from another. This is a clear advantage over the ‘Content>Site Content>All Pages’ report within GA.
What I came up with to solve this little issue was to create a Custom Dashboard within Google Analytics using the following method;
- Underneath the section in GA titled ‘MY STUFF’ to the top left, select ‘Dashboards’.
- Click ‘New Dashboard’ and select ‘Blank Canvas’.
- Import the URLs you wish to have in your funnel by clicking on ‘Add Widget’ and using the ‘Metric’ report type. The metric should be ‘Unique Pageviews’. The filter should be ‘Page’ and ‘Previous Page Path’. The page should be the URL of the webpage you want in your funnel. The Previous Page Path should be the URL before in the funnel (Not required on the first step of course!)
- Once you have added all your Funnel URLs in this way, select the Advanced Segment you wish to apply by clicking on ‘Advanced Segment’ and selecting the appropriate filter. This instantly filters your funnel.
- BONUS STEP! Add a ‘Custom Segment’ to the Advanced Segments, to get data which is more important to your business (Eg – a Custom Segment for iPhone only traffic etc).
If you follow the steps above, what you will end up with is an incredibly effective report which is agile and limited only by the choice of Advanced Segment you can add!
Have fun! Happy Analysing!